Amazon is getting into the game show business — and bringing in Fox as a partner.
The tech giant’s Prime Video streaming platform has named Patton Oswalt as host of The 1% Club, an adaptation of a hit British quiz show. In a novel arrangement, Fox will air the show in a second window, eight days after episodes debut on Prime Video. It marks a rare occasion when a broadcast network has taken the second run of a streaming series that’s not part of its own corporate family (e.g., Disney+ and ABC).
The 1% Club comes from BBC Studios Los Angeles Productions and Magnum Media, which produces the original version of the show for ITV in the U.K. (Dean Nabarro and Andy Auerbach created the format). The show will “test the nation’s intelligence, based on a scientific survey,” according to its logline. “It’s a chance to test how your brain works through a series of questions that all have a right answer but can also lead to a series of entertaining wrong answers along the way.”
Related Stories
“Fox Entertainment is excited to partner with innovative companies and pedigree talent to deliver premium content like The 1% Club,” said Fox Entertainment CEO Rob Wade. “By teaming up with Amazon, we effectively showcase the complementary value of linear and streaming audiences through this differentiated launch strategy.”
Prime Video ordered its adaptation of The 1% Club in October 2023. Oswalt will take his first shot at hosting a game show on the series, which will stream on Prime Video in the United States and Canada.
“Patton exudes all attributes of an iconic host, and we are thrilled he has joined us for the first ever game show on Prime Video,” says Lauren Anderson, head of AVOD originals, unscripted and targeted programming at Amazon MGM Studios. “Patton’s distinct combination of warmth and wit made him the ideal person to bring this addictive format to life for North American Prime Video customers and Fox’s linear audience.
“In addition to our creative passion for the series, The 1% Club marks a strategic business growth opportunity, expanding our ad-friendly content portfolio and allowing us to explore unique dual premiere strategies. Thanks to FOX, BBC Studios, Patton, Andy, and Dean for being such great partners as we break new ground.”
Said Oswalt, “As a proud member of the 90%, it’s a privilege to host this show.”
Ryan O’Dowd and Krystal Whitney of BBC Studios Los Angeles Productions executive produce The 1% Club with Magnum Media’s Nabarro and Auerbach and Amazon MGM Studios. Wes Kauble serves as the showrunner.
THR Newsletters
Sign up for THR news straight to your inbox every day